In 2015, AB InBev established a set of Global Smart Drinking Goals that included reducing the harmful use of alcohol by 10% in six cities around the world by 2020 and implementing best practices globally by the end of 2025.
The AB InBev Foundation was established to lead the implementation of evidence-based strategies and provide an evaluation for the Global Smart Drinking Goals effort. Serviced by PIRE’s supporting organization HBSA, the AB InBev Measurement and Evaluation Global Smart Drinking Goals (GSDGs) project is conducting a comprehensive evaluation, measurement approach, and overall plan to assess the achievements of the Foundation’s efforts to reduce the harmful use of alcohol. This international measurement and evaluation project involves annual survey development for youth and adult citizens in the six sites and other data collection coordination and analysis. It is currently scheduled to continue through 2025.